"Kotake's problem must be something stupid anyway."
Kotake paces around, worried about a secret he's been keeping from everyone. Stopping for a moment he wonders why he can't say anything about it- although he wishes he had the courage to do so.
Kotake shows up at the Maho-Dou for nothing other than to make fun of Doremi. But after they are told that only troubled people can find it on their own she decides to follow him.
RecapOne noisy morning at the Harukaze household, Doremi and Pop awaken to their feuding parents. Haruka is angry that Keisuke was trying to sneak out instead of cleaning out the gutters like he was supposed to, but before they can continue to argue they express surprise when Doremi rushes past.
At the Maho-do everyone is just finishing going over the inventory and they share a congratulations with the store opening. Majorika angrily interrupts to lecture them on how they changed the store without her permission, but they laugh it off and accused her of being jealous that she didn't have any say in the matter.
Meanwhile, a frustrated Kotake is walking through town when he happens to notice a flier for the shop's opening. He chooses to ignore it and tosses it into the nearby trash.Around one the girls are disappointed that their first day will go to waste due to not getting a single customer yet. Majorika claims it is their own fault since it lost it's original mysterious vibes that made it popular before, but the girls don't believe that. It's then they hear singing from the nearby closet and a strange woman pops out. She introduces herself as Dela- only for Majorika to hurriedly cut her off and express suspicion in her sudden appearance. It isn't the day she pays her, so she asks what she wants. Dela takes out a chic and cute new cash register, explaining that due to the shop being remodeled she brought them a gift. But nobody is surprised when she suddenly says they have to pay for it. Even if it is a gift. Majorika initially refuses the register and tells her to just take it back in that case, but after the girls begin to guilt her she finds herself unable to refuse. Not that it stops her from making an attempt to keep Dela from adding the new register to the current bill.
Aiko suddenly feels inspired on how they can attract some customers and she explains that maybe if they go out, they can find some people to come by. With nothing left to lose the girls leave the shop and try to real in business; including a startled couple and a few school girls. With some convincing they manage to get people to start showing up and Aiko manages to convince the couple to buy a charm. This seems to be working, and while Hazuki handles the Cash Register, Doremi frets over how poorly she is doing.
She grows further annoyed as Kotake suddenly shows up to ask them why they are working there, only to quickly claim to be helping Aiko's cousins grandmothers. Kotake takes a quick look around after insulting Doremi, and he observes the charms they were making when he finds one that causes him to express curiousity. After finding out Doremi made it he begins mocking her again and ends up buying it- but only so that he can continue to laugh at her. Despite it being a sale Doremi is none-the-less angered by this.
After he leaves, Majorika informs the girls that Kotake must have a problem if he came there- because essentially, people can only find the shop on their own if they have a problem or a desire big enough. She also mentions that because the girls are apprentice witch, their items may or may not even work. Concerned, Doremi sets out to locate Kotake, to try to tell him about these things.She manages to find him pretty quickly, but he tells her off instead of listening to her, so Doremi decides to follow him from a distance. He catches her again, and she claims she only came to way to buy some juice from a nearby store. He doesn't believe her since they passed by the Convenience Storeearlier, but she claims it's up further. Kotake decides to tease her by asking if she has feelings for him, but she quickly denies it and starts to yell at him.
She calms herself down and asks if something is bothering him- but he tells her off again and leaves. Not believing he's okay, she transforms into a witch apprentice and follows after him using her broom to avoid being detected. She flies to his location to find Kotake taking care of a puppy, who he has named Pal. While he loves him and wants to take him somewhere safe, he lacks the courage to confess the truth to his parents and request their permission to keep him.Unknown to them, the Mean Cat is looming over head. It swipes Pal's food and runs right into the factory while Pal and Kotake give chase. But by the time Doremi and Kotake spot Pal, they see he has fallen into a hole. Kotake locates a ladder and attempts to get Pal himself, but when they try to escape the hole one of the bars break, causing them to fall back and knock Kotake out when he hits his head. Doremi runs over to the hole in a panic and tries to get help, but after realizing sand is beginning to fill the hole she has no choice but to hurry up and come up with an idea on her own.
Suddenly, she tries freezing the sand- but this covers Kotake in Pal as well. While Kotake wakes up, she realizes that they will freeze to death unless she hurries and she can't just un-freeze the sand. She tries using a rope nearby in hopes of lifting them up, but her magic misfires and it wraps around her ankle, causing her to hang from one of the beams.
With one last try, Doremi accidentally startles the Mean Cat, causing it to knock some old tires and an empty crate into the hole Kotake and Pal are in. This allows them to escape and Kotake decides that he cannot risk letting Pal live in such a dangerous area any longer. So he goes right to home to ask his parents.
By the turn of events, Doremi has become very happy. But she begins to panic again after realizing she is still hanging from the ceiling. She attempts to cast a spell until realizing she ran out of magic spheres, tearfully causing her to see she might not ever get free. Just then the rope snaps and she is sent plummeting to the ground.
The following day, the ojamajo happen to see Kotake walking Pal outside and they can assume he has gotten the permission he had been wishing for. This makes them feel happy, but they wonder why Doremi helped Kotake anyway, since she doesn't like him. She claims it wasn't important and reminds them about work, so together the girls run inside.
- The Maho-dou gets it's first customer since being remodeled.
- Kotake gets a new pet.
- The girls formally meet Dela.
- Hazuki: Why do you always say mean things?
- Aiko: I know! Majorika feel's left out, that's why she's pouty.
- Majorika: Don't say such idiotic thing's!
- Doremi: it's not like I'm following you! It just happens I'm going this way too!
- During the scene where Majorika asked, "What's so good about merchandise made by Apprentices?" her Crystal Ball is missing. It was there before and afterwards though.
- When Majorika's head turned red the shine spot was light green. But when her back is shown it is white.
- The sign at the factory spells out Factr, when it should say Factory.
- Pal's inner ear is pink, but when he is shown up close it is orange, matching the orange colored ear.
- While Doremi realizes she is still tangled, her wand was drawn thickly and bigger in size.
- Also note the lack of connection for the light pink rim of her hat and the pink on her gloves.
- Also, when she says she is out of spheres, she was shown actually having a few after her final attempt at using magic.
- The tape lines of the poster that fell on Kotake are visible from the back when they shouldn't be due to being applied on the front.
- As Doremi uses her magic to try to save Kotake and Pal, the beads on her bracelet go missing as she's on the ground.
- Characters introduced: Dela, Pal, Kotake's parents.
- This episode was the first to hint that Kotake might not hate Doremi as much as he lets on. He claimed he only came there to tease her after purchasing a charm she made, but he was shown to actually put faith into it by purchasing it, as it was said to help his problem.
- Two school girls appear at the shop wearing uniforms that never appear again in the series.
- Also note that one resembles Onpu.
- The pink object that floats above Doremi's head is shaped like an Onsen symbol. The onsen symbol relates to Hot Springs to show when something is hot.
- The sign shown at the place Kotake enters says, "Do not enter, Misora industries."
- Aiko claims that nobody would come into Majorika's old shop but prior to the girls becoming apprentice, the shop had two shown customers: Doremi and Maki.